Every order captured. Every message answered.

Customers get an answer in seconds instead of forty minutes. Two of my team did nothing but reply to comments; they now handle only the hard ones.

It stopped offering things we had run out of. We stopped refunding people and apologising.

Eid week used to break us — three thousand messages in four days, half of them the same question about delivery. This year nobody worked past nine, and we still shipped everything on time.

It writes the way I write. My regulars never asked who the new person was.

We sell electronics, so the questions are technical and the customers are impatient. I expected to switch it off in a week. It handles the specs better than my juniors did, and the ones it cannot answer land in my inbox with the whole thread already summarised.